How to export your analytics data

Step-by-step instructions for exporting data from popular analytics tools so we can include real traffic data in your conversion analysis.

What data is most useful?

  • Traffic sources / acquisition report (where visitors come from)
  • Top pages by sessions or views
  • Device breakdown (desktop vs. mobile vs. tablet)
  • Landing page performance with bounce rates
  • Conversion or goal completion data (if tracked)

Export instructions by tool

Google Analytics (GA4)

  1. Open Google Analytics and go to Reports → Acquisition → Traffic acquisition
  2. Set the date range to the last 90 days (top right corner)
  3. Click the share icon (arrow) in the top right → Download file → CSV
  4. Repeat for Reports → Engagement → Pages and screens
  5. Upload both CSV files when booking your audit

Tip: You can also connect Google Analytics directly using the one-click OAuth button — no export needed.

PostHog

  1. You can connect PostHog directly using your API key (recommended)
  2. To find your API key: PostHog → Settings (gear icon) → Personal API Keys → Create key
  3. To find your Project ID: look at the URL when logged in — it's the number after /project/ (e.g., posthog.com/project/12345)
  4. If you prefer to upload a CSV: go to PostHog → Web analytics → Export (or run a HogQL query and export results)

Tip: The direct API connection is easiest — paste your API key and project ID, and we pull the data automatically.

Microsoft Clarity

  1. Open your Clarity project dashboard
  2. Go to the Dashboard tab — this shows the overview metrics
  3. Look for a download or export option (gear icon or kebab menu)
  4. If no direct export is available, take a screenshot of the Dashboard and the top pages under Recordings → Page filter
  5. You can also go to Clarity → Settings → Data export for raw session data (advanced)

Tip: Clarity is best for behavioral data (rage clicks, scroll depth, dead clicks). If you have both Clarity and GA4, upload both — they complement each other.

Hotjar

  1. Go to Hotjar → Surveys or Hotjar → Observe → Heatmaps
  2. For heatmaps: open a heatmap, click the share/download icon, and download the CSV or screenshot
  3. For surveys: go to Responses → Export → CSV
  4. For recordings: there's no direct CSV export — use Hotjar's Trends dashboard and screenshot the key metrics

Tip: Hotjar survey data is especially valuable — it tells us what visitors are actually thinking and feeling.

Using a different tool?

No problem. Export any traffic report as a CSV and upload it. We can work with data from Plausible, Fathom, Matomo, Adobe Analytics, or any other tool. The more data you share, the more specific our recommendations will be.